Patronus Labs is built around one core idea: understanding human decision-making and behavior at scale, especially in Indian and broader South Asian markets. The focus is on capturing and interpreting how people make choices, how they’re influenced, and how trends evolve. By gathering robust data and generating solid, research-based insights, Patronus Labs aims to become a go-to destination for anyone wanting a clearer view of what’s happening in these regions—startups, venture capitalists, policymakers, governments, or even students looking for a deeper understanding.
Right now, the problem Patronus Labs addresses is the scarcity of broad, unbiased, and general-purpose research in India and South Asia. Lots of companies have small, targeted research teams, but nobody is tackling massive-scale, wide-ranging studies that blend literature reviews, large data collection, and deep behavioral insights. Patronus Labs wants to fill that gap by studying entire ecosystems and producing reports that don’t just scratch the surface but really dig into how people think, decide, spend money, and shape markets.
A key differentiator for Patronus Labs is its devotion to research. Instead of focusing on just churning out quick surface-level reports, the aim is to build a strong base of participants, strong methodologies, and present everything backed by numbers, quotes, and rigorous analysis. While there might be some existing research firms in India and the region, Patronus Labs wants to operate at a broader scale with a deeper commitment to producing relevant, timely insights across multiple sectors.
The way Patronus Labs generates revenue hinges on producing high-quality research and selling these findings through structured tiers. The most basic tier might give partial access to a general-purpose report, while more advanced tiers provide fuller, richer insights. Over time, we want a wide audience—from small startups to large government bodies—to look to us for answers about trends, behaviors, and emerging opportunities. In simpler terms, if a student is writing a paper on healthcare markets, or if the government wants to understand shifting consumer attitudes, or if a VC wants to see where new opportunities lie, Patronus Labs will be the premium destination.
Early indicators of success will be the number of participants in our studies, the volume of reports sold, and the quality of the relationships we build with businesses and institutions. If more people sign up to take part in large-scale studies, and if more agencies and companies rely on us, it confirms that the demand for deep insights exists and that we’re meeting it. Using any external funding, the immediate priorities would be hiring skilled researchers, data analysts, and other professionals who believe in this mission; plus, providing incentives for participants to share valuable data. Longer-term, once revenue flows in, funds would go to building robust systems and pipelines that automate continuous data collection, letting us keep a finger on the pulse of changing trends in real time.